The National Cattlemen’s Beef Association (NCBA) kicked off a media and advertising campaign last week that will shine a spotlight on how various federal tax provisions impact America’s cattle and beef producers.

The National Cattlemen’s Beef Association (NCBA) kicked off a media and advertising campaign last week that will shine a spotlight on how various federal tax provisions impact America’s cattle and beef producers. The campaign, which will focus heavily on the death tax, aims to build support in Washington for comprehensive tax reform that makes our tax code fair for agricultural producers. The campaign will be centered around a new website, CattlemenForTaxReform.com, and will run through September.

“We have a once-in-a-generation opportunity to enact truly comprehensive tax reform, and we can’t afford to let this opportunity pass or to get it wrong,” said NCBA president and Nebraska cattleman Craig Uden. “Family ranchers and farmers deserve a full and permanent repeal of the onerous death tax, which charges them in cash on the often-inflated appraised value of their property and equipment. This campaign will shine a spotlight on the stories of real ranchers who have had to deal with this issue, and it will also highlight current tax provisions that we need to maintain, such as stepped-up basis, cash accounting, and deductibility of interest payments.”

In addition to the launch of the new website, the campaign kicked off with a two-minute video that will be heavily promoted on Facebook, Twitter and other social media platforms. The campaign’s first video features fifth-generation California rancher Kevin Kester, whose family struggled for a decade to pay a large death-tax bill after his grandfather passed away. With the specter of the death tax still looming, Kevin is forced to spend precious time and energy – not to mention thousands of dollars – planning for how to pass the ranch on to his children and grandchildren.

“There’s a lot of misinformation out there on the tax debate – especially when it comes to who’s affected by the death tax,” Uden said. “This campaign will educate elected officials, the media, and the general public about how the tax code affects our American farmers and ranchers, who literally feed the world.”